Horizon Fitness
We’re taking a new approach to associate selling features with the introduction of the 3C’s. Because the 3C’s represent what a consumer needs to know and would like to know about a particular product when shopping. As you flip through this book, you’ll notice all key points are grouped by Comfort, Control and Convenience. You can also introduce the selling feature of Horizon products through the way of 3C’s.
Your customer’s comfort with his or her treadmill is dependent on two major components:
the belt and the cushioning system.
The Variable Cushioning System is a hybrid shock-absorption system that works in a way similar to the sole design of high-performance sports footwear.
In sports shoes, the softest part is the heel. A harder material is used for the middle part while
the hardest part is the tip. This is due to the heel being the first part to hit the ground when
a human being is running and so it needs the most shock absorption. The middle part touches
the ground next as the body continues moving. Finally, the tip is used to launch the body forward
and so requires the hardest supporting surface.
To achieve the same effect, the VCS design places shock absorption units of different levels of hardness underneath the deck.
By combining the VCS cushioning system with a high-density polymer deck, Horizon's ergonomically designed running machine offers customers the most comfortable jogging experience.
As VCS places shock-absorption unit of different levels of hardness at different parts of the
deck, staying in a certain area on the running machine while jogging delivers the most comfort.
We call this area the "Comfort Zone".
Stickers are used to indicate the location of the Comfort Zone to our customers so they know
where their feet should go for the most comfortable running experience.
Comfort Zone 50 for example indicates that 50cm in front and behind this point gives the
optimal VCS performance and is the most comfortable zone to run in. The size of the Comfort Zone
varies depending on the model as well.
Tip:
Most other competitor models use shock absorption unit of the same hardness under their deck. Some competitors
leave their shock absorption unit exposed and emphasize how soft they are. In reality, the ergonomics of running
indicate that neither identical hardness nor very soft shock absorption pads are the answer. The best solution is to
have the right mix of hardness and softness at different positions.
(see above explanation for VCS)
There are high amounts of pressure where your feet land on the
belt while running on the treadmill; AirCell provides the right amount
of cushioning, and support, and is easy on your joints.
FLEXtech is a type of shock-absorption unit which made by high density of elastomer. Same
concept as VCS, we put FLEXtech on the proper position to achieve the right amount of cushioning.
To improve the durability of their running belts, competitors use harder
and more brittle materials that offer less comfort. Horizon running
machines however have always used our own proprietary high-quality
running belts. These are built from interwoven layers of materials, with
soft rubber at the top and high-strength polymers at the bottom for the
optimum mix of comfort and durability.
The OrthoBelt takes this a step further by using advanced orthopedic
rubber materials that are softer and slightly sticky. Apart from the better
traction this offers, shock absorption is improved as well.
ErgoSiderail enhances your safety and fit ergonomics. The side rails are leaned inward to help prevent
the possibility of slipping off of the treadmill during your workout or while you are standing on it.
NanoTechnology has applied to foam parts of Horizon products to render them odorless
and free of bacteria. With NanoTechnology, your perspiration will no longer be an issue during
your workout.
Horizon are here to help. Whether it's finding the exercise equipment that best fits your lifestyle or making sure you get quality in-home service when you need it, we're just a phone call or mouse click away.